Super Red Shampoo

Suitable for
Bring out the natural brilliance of your dog’s coat with Super Red Shampoo: the specialist grooming solution designed to enrich and enhance red, tan, chocolate, and black coats without altering coat texture. Whether you’re preparing for the show ring or just want your dog looking their best every day, this high-quality formula is the go-to choice for vibrant colour, healthy shine, and easy maintenance.
This professional-grade shampoo is ideal for dog groomers, show handlers, and owners who want their pet’s coat to stand out, all while respecting the integrity of breed-specific coat types.
Why Choose Super Red Shampoo?
- It enhances red, tan, chocolate, and black coat tones
- It boosts natural highlights for a rich, glossy finish
- Its deep-cleansing formula removes dirt, dander, and dullness
- It maintains coat texture and does not soften harsh or wire coats
- It’s pH-balanced for dogs, gentle on skin, and effective on dirt
- It’s ideal for regular use by groomers and pet owners alike
- It’s available in 2.5L and 5L sizes; perfect for high-use environments
Designed for Coat Colour and Texture Perfection
Unlike standard dog shampoos, Super Red Shampoo is specifically tailored to enhance the depth and clarity of red-based coat colours, helping bring out warm undertones in breeds such as Irish Setters, Dachshunds, Vizslas, Border Terriers, Cocker Spaniels, and Dobermans. It can also intensify shine and richness in black or chocolate-coloured dogs.
Formulated without softening agents, this shampoo is perfect for dogs with coarse, harsh, or wire coats, preserving texture while delivering salon-quality cleanliness and colour vibrancy.
How to Use
- Wet the coat thoroughly with warm water.
- Apply a diluted or undiluted amount of Super Red Shampoo depending on coat thickness and soiling level.
- Work into a rich lather, avoiding eyes and ears.
- Rinse thoroughly and repeat if necessary.
- Towel dry and groom as usual.
For best results, follow up with a colour-safe conditioner or coat spray if appropriate for your dog’s breed and coat type.
Groomer-Friendly Packaging
Super Red Shampoo is available in 250ml, 1-litre, 2.5-litre, and 5-litre containers, making it a suitable choice for dog owners, busy grooming salons, and show dog trainers alike.
Pumps compatible with our 2.5-litre and 5-litre containers are available HERE, making dispensing quick, clean, and hassle-free.
Ideal For:
- Professional groomers seeking colour-specific results
- Owners of red, tan, chocolate, or black-coated dogs
- Show dogs needing a rich, vibrant, competition-ready finish
- Breeds with wire or harsh coats that must retain texture
Is this shampoo suitable for wire-coated breeds?
Yes. Super Red Shampoo is specifically formulated not to soften the coat, making it ideal for terriers and other breeds that require a coarse or harsh coat texture to be preserved.
Can I use this shampoo on other coat colours?
This shampoo is best suited for red, tan, chocolate, and black coats. While it will still clean other colours effectively, it’s designed to enhance warm colour tones and may not provide the same benefit for white, cream, or grey coats.
Is Super Red Shampoo safe for puppies or sensitive skin?
The formula is pH-balanced and gentle, but as with any grooming product, it's advisable to patch test first, especially on puppies or dogs with known skin sensitivities.
How often can I use this shampoo?
Super Red Shampoo is suitable for regular use, depending on your dog’s lifestyle and grooming needs. Weekly or bi-weekly use is common for show dogs or those prone to coat dullness.
Give Your Dog’s Coat the Attention It Deserves
With Super Red Shampoo, you’re not just cleaning your dog, you’re enhancing their natural beauty, protecting their skin, and supporting coat health with every wash. Loved by professionals and trusted by dog owners across the UK, this is the ultimate colour-enhancing shampoo for red and dark-coated breeds.
Order your Super Red Shampoo today and experience the shine, colour, and coat texture your dog deserves.